We’re pleased to welcome Stokes Seeds of Thorold, ON, a family-owned business selling high quality vegetable, herb and flower seeds to both commercial growers and home gardeners throughout Canada and the US. They’ve been in business for an impressive 134 years. We’re looking forward to helping them continue to grow and thrive!
Nursery Harnesses a Brilliant Source of Pinterest Posts
“I know I should try Pinterest,” clients often say to me. “But I really don’t know what to pin.” A Seattle garden center has a brilliant answer to that dilemma. (Click on the headline for more…)
Marketing at Virtually No Extra Cost
Last week, I blogged about the clever ways that RoadID continued to market right through the checkout process in their online shopping cart. Well, their marketing creativity didn’t stop there. When I received my package from them (Click headline to read more…)
A Great Example of Marketing With an Order Form
It’s not often that an online shopping cart makes you sit up and take notice, in a good way. But that’s exactly what happened recently when I ordered from Road ID. Road ID sells personalized identification bracelets and similar gear for outdoor athletes. Most of their products are inexpensive, and considering the nature of their […]
We’ve Moved!
Please note our new contact information: Evergreen Marketing 60 Treeland Road Shelton, CT 06484 (203) 513-8911 And while we’re at it, we’re moving to a somewhat shorter and simpler URL: www.GrowWithEvergreen.com. The old email address will continue to work, but my new one isVal@GrowWithEvergreen.com. Now that the move is behind us, we’re planning to get […]
What Customers Want To Know
If you’re ever stumped for ideas on newsletter topics or blog posts, head on over… (Click on the headline for more…)
What Every Company With a Facebook Page Needs
Facebook company pages serve many purposes, from delivering timely information quickly, to garnering customer feedback. Prospects who want to learn about a company frequently prefer to visit a Facebook page over an “About Us” page on the company website. Considering the effort that most companies put into maintaining their Facebook page, there’s one thing that constantly amazes me: (Click on the headline for more…)
To Reach New Gardeners, Speak Their Language
In the ongoing discussion of how to market to younger audiences, the February issue of Garden Center magazine includes a fascinating article by Leslie Finical Halleck of Halleck Horticultural. Based on her informal research, Ms. Halleck concluded … (Click on the headline for more…)
Why I’m Reconsidering My Stance on Facebook Advertising
Up until now, I haven’t been enthusiastic about Facebook advertising. For a variety of reasons, it seemed like a money pit for brand advertisers, with the deck stacked against direct marketers. A couple recent developments are changing that: (Click on the headline for more…)
Courting the Casual and Reluctant Gardener
As an industry, we spend a lot of time talking about courting younger gardeners, but I don’t see many companies doing it very well. It’s not simply a matter of taking the same message and product mix from offline media to online and social media. Selling successfully to younger gardeners… (Click on the headline for more…)
