A certain amount of attrition in your customer file is normal. But do you know why your customers leave? Unless you do, how can you hope to win them back? (Click on the headline for more…)
Planning For 2010 Without A Crystal Ball
What does the year ahead hold? Will buyers open their wallets just a little wider? Have they grown to expect enormous discounts and only buy when they get them? Will vegetable gardening boom continue? Or will this past year’s challenging growing conditions dampen gardeners’ enthusiasm? (Click on the headline for more…)
What Will You Wish A Year From Now?
I just came across a great quote by author Karen Lamb, one that’s particularly apt for the new year: (Click on the headline for more…)
Yet Another Good Idea from Internet Retailer’s Hot 100 E-tailers
Here’s another very cool idea from one of Internet Retailer’s Hot 100 E-tailers that translates very well to gardening companies. (Click on the headline for more…)
Another Idea From An Internet Hot 100 E-tailer
While reading Internet Retailer’s profiles of their Hot 100 E-tailers for 2009 recently, I came across an idea from an unlikely source that a number of gardening companies might adapt. (Click on the headline for more…)
Check Out Popular New Feature On Top E-Tailers’ Websites
I just finished reading profiles of Internet Retailer’s Hot 100 E-tailers for 2009. It’s always fun to see what companies in other industries are doing that our clients and Let’s Grow readers might adapt. One thing that struck me was how many of the Hot 100 Retail Web Sites had (Click on the headline for more…)
Results of an Ad Hoc “From” Line Test
We don’t normally test the “from” line on the emails we send, but a recent situation gave us some quantifiable data on the difference it can make. (Click on the headline for more…)
A New Twist on Payment Options For Tough Times
A while back, I blogged about alternative payment systems Bill Me Later and eBillMe. Now Apple has introduced a new alternative for credit-poor buyers. (Click on the headline for more…)
Try This Free “Website Grader” Tool
As I was settling down to write this post, a friend happened to email about a free tool she’d learned about for measuring the marketing effectiveness of your website. You simply enter your website URL and it returns a report that includes these sections: (Click on the headline for more…)
Google AdWords Beta Tests New Type of Ad
Have you noticed ads with images popping up recently in the Sponsored Links served up by Google AdWords? Google is beta testing a new type of ad, called (Click on the headline for more…)
