No longer the new kid on the block, blogs are growing exponentially as an influence on purchasing behavior. For instance: (Click on the headline for more…)
Is Your Blog Helping Or Hurting?
There are instances when doing something less than perfectly can be more beneficial than doing nothing at all. That’s often the case with social media, where things change rapidly and we’re all on a learning curve.
But depending on how you define “less than perfect,” you may be better off with no blog at all. Let me explain. (Click on the headline for more…)
A Clever New Way to Boost Online Sales
At the latest Mailorder Gardening Association conference, speaker Sundeep Kapur offered this interesting suggestion for boosting online sales: (Click on the headline for more…)
New Online Opportunities in B-to-B Marketing
This week I’ve been researching online opportunities – other than banner ads – for a client who sells high-end outdoor shade umbrellas. I’m discovering that more and more possibilities are available. For instance: (Click on the headline for more…)
How Catering to Gen X Can Pay Off
In 2008, California-based Armstrong Garden Centers closed their 20-year-old Thousand Oaks store and opened a new one catering to Gen X customers on the same site. The first year results are impressive: (Click on the headline for more…)
What To Do With Your Unsubscribe List
Here are some good suggestions from Sundeep Kapur of www.emailyogi.com: When someone unsubscribes from your email list, don’t simply remove them. (Click on the headline for more…)
Watch Your Wording When Talking to New Gardeners
One of the most interesting and beneficial programs at the Mailorder Gardening Association conference earlier this month consisted of a consumer panel who shopped members’ catalogs and websites in front of a live audience, then evaluated their experience with each company.
One of the panelists (Click on the headline for more…)
Training Subscribers to Open Your Emails
One of the reasons e-newsletters are so beneficial is that they train subscribers to open your emails by giving them useful information that will make them more successful gardeners. Here’s another way to provide your subscribers with positive reinforcement for opening your emails, compliments of Sundeep Kapur of www.emailyogi.com. (Click on the headline for more…)
An E-Mail Opt-In With Finesse
When I recently signed up recently for an account with online printer Vistaprint, I encountered an interesting variation on the email opt-in process. (Click on the headline for more…)
Water Conservation Fueling Multiple Trends
I just took a look at the summary of the Garden Writers Association 2009 Summer Gardening Trends Research Report, and an interesting common theme popped out. (Click on the headline for more…)
