Go to YouTube and search on “gardening” and 474,000 results appear. Which ones make it to the top? YouTube’s search algorithm considers the following: (Click on the headline for more…)
Another New Google AdWords Enhancement
Here’s yet another way to jazz up your Google AdWords program with a new enhancement from Google. Called Product Extensions, it’s a nifty feature for AdWords advertisers (click on the headline for more…)
Free Sales Tool From Google
We recently blogged about Google Product Listings, which Google introduced to serve up images in the Sponsored Links section of search results. Another option for reaching prospective buyers, this one completely free, is Google Product Search. You simply upload your products through a data feed. Shoppers who search for a particular product see a list […]
Preferred Gardening Information Sources Shifting
Our last blog post discussed the continuing upward trend in vegetable gardening. The same Garden Writers Association Foundation study we cited asked respondents to rank their preferences for gardening information sources. In order, they were: 1. Friends 2. Websites 3. Magazines 4. Books 5. Retailers 6. Newspapers What’s most interesting is that from March 2009, […]
Will the Boom in Vegetable Gardening Continue?
Last year, virtually everyone selling vegetable plants and seeds had a banner year. According to a recent study conducted by the Garden Writers Association Foundation, 7% of 2009 vegetable gardeners were newbies, while the balance of the increase came from experienced gardeners growing more produce. Considering that difficult weather conditions nationwide resulted in disappointing harvests for many, I’ve been wondering what 2010 will bring. (Click on the headline for more…)
How to Prioritize Your Social Media Marketing
It’s no secret that social media is here to stay. Many, if not most, companies are grappling with how to incorporate it into their marketing strategy. I’m frequently asked for my thoughts on prioritizing various social media avenues. And while there’s no “one size fits all” answer, here are my general thoughts on the subject. (Click on the headline for more…)
Staying Current With Social Media Trends
Between the rate of change in social media and the vast amount written about its impact on business, it’s hard to know where to turn for reliable, useful information on the subject. Here’s one starting point: (Click on the headline for more…)
How a Single YouTube Video Rocked the Customer Service World
If you have anything to do with customer service and/or have ever been stonewalled by bureaucratic runaround from an inept corporation (I guess that should cover everyone), here’s a story you’ll love. (Click on the headline for more…)
A Nifty Secret for Boosting Your Average Sale
We’re entering the season when plant companies take a lot of orders that will be shipped a few months from now. If that’s your case, consider this little-used income-booster: (Click on the headline for more…)
See You At New England Grows?
If you’re planning to attend New England Grows, the popular Boston horticultural trade show, this week, let me know. I’ll be there on Thursday, Feb. 4 only. I’d love to meet you for a cup of coffee!
