Our last post outlined the wide variety of guarantee policies among the Garden Watchdog Top 30 companies that sell live plants. A handful had no stated guarantee, while another handful guaranteed their plants forever. The vast majority put some kind of condition on refunds or credits. While that’s certainly understandable, many could have chosen their words better. Here’s a sampling of the guarantees that might give customers pause: (Click on the headline for more…)
An Overview of Live Plant Guarantee Policies
Shipping live plants can be a tricky business. Not only must extra care be taken with packing, but all kinds of things can happen in transit. After that, unwitting gardeners and Mother Nature can both bring on the demise of originally healthy plants, but that doesn’t mean the customer won’t blame you.
What’s a company to do? (Click on the headline for more…)
If You’ve Got It, Flaunt It
I’m in the middle of reviewing guarantee policies for companies that sell live plants. Policies vary widely, but one thing seems to be uniformly true: (Click on the headline for more…)
How to Encourage More Product Video Views
I just read an interesting statistic in this month’s issue of Internet Retailer. According to one etailer that uses video, OnlineGolf.com, people who view online product videos are 85% more likely to buy than those who don’t. OnlineGolf.com encourages more people to watch their videos by… (Click on the headline for more…)
A Pointer on How to Ask for Copy and Design Changes
How do you handle asking copywriters and designers for changes on work they’re doing for you? Here’s an example of what not to do. (Click on the headline for more…)
AdWords Match Types: The Best of Both Worlds
Most Google AdWords users recognize that Broad Match reaches the widest audience, but often generates a lot of unqualified traffic. Conversely, Exact Match reaches fewer prospects, but generally more qualified ones.
Broad Match can be helpful in identifying search terms you may not have thought of. Do you have to pay for a lot of unqualified traffic just to get the benefit of that research? Not at all!
What many people don’t realize… (Click on the headline for more…)
How One Little-Known Blogger Generated Worldwide Publicity in Two Days
Robert Scoble may not be a household name, but he’s well-known in the social media world. I’d venture to say, however, that few people knew his name when he went to work for Microsoft in 2003. While there, he produced hundreds of videos for Microsoft’s Channel 9, and started his own blog, Scobleizer, which continues to this day. He co-authored a fabulous book about blogging, called Naked Conversations, published in early 2006. A few months after that… (Click on the headline for more…)
Two Not-To-Be-Missed Events For Garden Industry Professionals
If you’re a garden industry cataloger, online merchant, wholesaler, or garden center to whom web marketing is important, plan on spending the week of Aug. 16 in Chicago. (Click on the headline for more…)
5 Key Considerations When Prioritizing Keywords
At last month’s NEMOA conference, I attended an excellent workshop led by Michael Biggs of Website Publicity. In it, he outlined 5 important considerations to help you sort out which keywords will bring the biggest bang for the buck: (Click on the headline for more…)
Great Book on Social Media and More
For all the buzz about social media, I haven’t found many books that “put it all together” from a business point of view. I’m currently in the middle of reading The New Rules of Marketing & PR by David Meerman Scott, and can recommend it highly. The book’s subtitle is How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, and Scott delivers. What’s more, it provides not only a how-to, but also (click on the headline for more…)
