You put a lot of work into your email marketing. Are you getting everything you can out of it? Here’s a simple response-boosting technique that most marketers overlook: (Click on the headline for more…)
Where and How to Cross-Fertilize Your Marketing
I’m often asked for suggestions on cross-pollinating marketing efforts. There are so many ways to do so, it’s hard to know where to start. Perhaps the best approach … (Click on the headline for more.)
Best Timing for Catalog Mailings?
I wish I had a nickel for every time I heard, “When’s the best time for us to mail our catalog?” I think the question is coming up more often because trends are shifting, and some companies are getting blindsided as a result. A major contributor to shifting seasonality … (Click on the headline for more.)
How Do You Set Your Marketing Goals?
It’s surprisingly common for companies to be mystified as to what their marketing goals should be. To point them in the right direction, we start by asking these questions: (Click on the headline for more…)
When Less Is More In Selling
This past weekend, I visited a local nursery renowned for a huge selection at great prices, sold by the flat. I was intent on buying container gardening plants for my new home, and was open to suggestion regarding what to get.
“Wow!” I thought, as I looked the price list. “These prices are GREAT. Why didn’t I come here years ago?”
But then I started making my way through the dozens of greenhouses. (Click on the headline for more…)
Where Most Companies Miss the Boat on LinkedIn
I just got a call from an industry colleague, whose company sells B-to-B, with a question I hear often:
“We do a lot of trade shows, and have a good system for getting people to our booth and following up with them afterward,” she reported. “But how do we reach the people who never come to trad shows? There are a number of companies in particular that would be a perfect fit, but we just don’t know how to reach the right person.”
That scenario is ready-made for LinkedIn. The problem is… (Click on the headline for more…)
One of Google Adwords’ Best Kept Secrets
One of the most useful reports in Google Adwords is one of the hardest to find. Called the Search Term Report, it tells you exactly… (Click on the headline for more…)
Welcome, Homestead Timber Frames!
We’re pleased to welcome Homestead Timber Frames as a new client. Their spectacularly beautiful timber frame homes and pavilions are custom designed and handcrafted with traditional joinery. Winner of the 2015 Best of Houzz Design award, Homestead Timber Frames is based in Crossville, TN, in the heart of the Appalachians. Have a look at some […]
The Easiest Way to Improve Google Adwords Performance
One of the most effective ways to improve Google Adwords performance is also one of the easiest. Click-through rates often double, triple or better when… (Click on the headline for more…)
When PPC Match Types Make All the Difference
It happened again yesterday. After months of wrestling with a particular campaign on Google Adwords that was getting lots of volume but marginal results, (Click on the headline for more…)
