While catching up on trade reading, a comment in the Publisher’s Letter of Internet Retailer magazine caught my eye. While describing the new Internet Retailer website, publisher Jack Love noted that “Soon we’ll be presenting video of interviews with industry experts that we record in a studio just completed in our new corporate office. Video […]
Identifying Keywords That Signal Shopping Behavior
When it comes to building a keyword list, it helps to pay attention to wording nuances that suggest whether or not a searcher is in buying mode. Conventional wisdom says that people start a very broad search term, such as tomato plants and then get progressively more specific as they get closer to buying, first with […]
What’s the Best Way to Present Your Message?
The rise of new media has given companies many options for presenting their sales messages: video, blogs, podcasts, and much more. Many wonder what’s the best way to get their message out. The answer: (Click on the headline for more…)
An Acid Test for Headlines and Subject Lines
When your prospects are flipping through a magazine, your ad only has a second to catch their eye. Your headline and image has to do all the heavy lifting. Unless that catches their interest, they’re guaranteed not to delve further.
Likewise, when looking at an overflowing email inbox, readers are most likely scanning “from” lines and subject lines, deciding which emails they can delete without opening.
That makes writing powerful headlines and subject lines a pretty important skill to master. Here’s the trick I use to see if mine measure up: (Click on the headline for more…)
Technology Gone Awry
Last week, before leaving for a long weekend in Maine, I wrote blog posts to carry the schedule through the end of this week. I don’t know what happened, but they weren’t deployed as I intended. In case you missed any, here are the links: (Click on the headline for more…)
A YouTube Small Business Success Story
Always on the lookout for interesting uses of social media, I stumbled upon an interesting story in Google’s blog. A recent post featured a case history of how Dynomighty Design – an innovative young company that markets unique jewelry, wallets, and more – shot to success thanks to a YouTube 96-second video in which not a word is spoken.
Not only is their use of YouTube interesting, but it’s worth noting (Click on the headline for more…)
Helpful Video Editing Tools
If you upload videos to YouTube, or are thinking about it, here’s a neat free tool that will make your work a little easier. (Click on the headline for more…)
Should You Put Prospecting On Hold?
When economic times are hard, it’s tempting to call a halt to prospecting in order to conserve cash. Sounds harmless enough, but think twice before you do. Unless you replenish the buyers you lose to attrition, it’s amazing how fast you can dig yourself into a hole that’s awfully tough to climb out of. Here’s what I mean: (Click on the headline for more…)
Lessons From the Garden Watchdog Top 30
If you’re a gardener, you’re undoubtedly familiar with the Garden Watchdog website. Garden Watchdog describes itself as “a free directory of 7,109 mail order gardening companies” where “gardeners share their opinions on which companies really deliver on quality, price and service.”
Garden Watchdog highlights the highest ranked companies on their Garden Watchdog Top 30 list. I periodically look at the Garden Watchdog pages of the Top 30 companies, and whenever I do, I notice several common attributes: (Click on the headline for more…)
Trade Show Marketing Mistake #6
The final installment in our series on trade show marketing mistakes is Mistake #6:
No post-show marketing
I’m constantly amazed at the number of companies that spend $10,000 or more on a show, do several – sometimes dozens – of shows per year, and never, ever follow up.
Just as common are (click on the headline for more…)
