If you ever wondered how much adding informational content to your website can do for your business, here’s a great example: (Click on the headline for more…)
See You At The MGA Conference?
The brochure for the Winter Conference of the Mailorder Gardening Association just arrived, and I’m psyched! There’s a stellar lineup of speakers, addressing subjects such as (click on the headline for more…)
A Tip For Boosting Your Holiday Sales
Here’s a reminder that can give your sales a nice boost this holiday season: (Click on the headline for more…)
Have You Tried Crowdsourcing?
Crowd-what, you may ask? Touted as an efficient and affordable way to harness creative talent from a wide variety of sources, crowdsourcing is a term coined in a 2006 article in Wired magazine. (Click on the headline for more…)
What 2010 Has Taught the Garden Industry
Garden industry consultant Ian Baldwin always has intriguing analyses, and his article in the October 2010 issue of Garden Center Magazine, Wishing For a Redo, is no exception. In it, he mused on the roller coaster sales many garden industry retailers experienced in 2010, and the lessons we can take from this erratic year. Most […]
Flexible Tool For Monitoring Your Market
If you wonder what your customers say about your company … or your products … or your competition … or gardening in general … a relatively new tool from Google may be worth exploring. (Click on the headline for more…)
Two Keys to Double-Digit Growth
I just read a good article in the September issue of Green Profit magazine, called The 1% Reality by Bill McCurry. In it, McCurry dispenses two common sense but often-overlooked pieces of advice on how to grow any business: (Click on the headline for more…)
Website Navigation Guidelines
Organizing website navigation in a way that’s intuitive is often a challenge. I just came across a site that should have been fairly simple to organize, due to a relatively small number of products – but instead I hit multiple bloopers. (Click on the headline for more…)
Encouraging Customer Feedback on Garden Watchdog
A reader recently asked if I could recommend any appropriate way of inviting customers to post their feedback on Garden Watchdog. My suggestion was to compose a message along these lines: (Click on the headline for more…)
Helpful Information For Facebook Marketers
If you’re a regular Facebook user, you probably know that not all your friends’ posts show up in your news feed. Have you ever wondered how Facebook determines which ones to feature? (Click on the headline for more…)
