Keyword research tools are a logical starting point for determining the best search terms to bid on for your paid search campaign. But here’s another method that can turn up keywords you – or that research tool – may never have thought of. (Click on the headline for more…)
Leveraging Your Facebook Page On Your Website
Here’s an easy way to combine two rules of marketing:
1. People are naturally drawn to photos of other people
2. The more people that participate in a given activity, the easier it becomes to attract new people to the same activity
You can take advantage of these two rules (Click on the headline for more…)
Nearly 20% of All Commercial Emails Never Delivered
At a recent Direct Gardening Association conference, presenter Ken Lane of Hathaway and Lane cited a study by Return Path that found that 16.3% of commercial, permissioned emails never reach the inbox they were sent too – and no bounce notification is ever received.
I thought I may have misheard, so I looked up the study. (Click on the headline for more…)
Highlights of Recent Garden Industry Trends
The recent Direct Gardening Association conference included informative presentations on industry trends by National Gardening Association’s Bruce Butterfield and Garden Writer Association’s Anne Marie Van Nest. Here are just a few of the highlights from recent surveys they conducted: (Click on the headline for more…)
A Dramatic Example of How the World of Marketing is Changing
Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more…)
A Mobile Marketing Primer
As if social media marketing didn’t present enough new material to master, here comes another: mobile marketing. Ignore it at your peril. Google mobile searches have increased 5 times in the last two years. By 2013, half of all web traffic is anticipated to come through mobile devices.
At the recent Direct Gardening Association conference, Danielle Leitch of MoreVisibility gave garden industry marketers an excellent primer on what they need to do to get ready. Among her key points: (Click on the headline for more…)
Practices That Inadvertently Destroy Customer Trust
I’ve just returned from the Direct Gardening Association (until recently, the Mailorder Gardening Association) conference, packed with excellent speakers. Among them was Tom Funk — until recently of Timberline Interactive, now of Green Mountain Coffee – speaking on 7 Ways to Make More Money Online. One of the 7 was Earn your customer’s trust. In […]
How To Handle Unhappy Facebook Posts
Our last blog post discussed the importance of Facebook in launching Garden*Hood, an independent garden center in Atlanta, GA. Indeed, Garden*Hood boasted 400 Facebook fans before the garden center ever opened its doors.
In a recent article in Lawn & Garden Retailer, store manager Kacey Cloues shared some wisdom about how to handle unhappy Facebook posts from customers. (Click on the headline for more…)
Advice From a Successful Facebook Marketer
For a fascinating story about how a fledgling business is using Facebook to grow their business, read Meeting Face to Face(book) in the January issue of Lawn & Garden Retailer. And when I say a fledgling business using Facebook, I’m not kidding: before Garden*Hood even opened their doors in October 2009, they had 400 Facebook fans! (Click on the headline for more…)
3 Ways to Use Facebook to Encourage Enewsletter Subscribers
It’s surprising how many companies miss the opportunity to use Facebook to tout their enewsletter and encourage new subscribers. Here are three suggestions for ways to do so: (Click on the headline for more…)
