Do you, like me, sit up and take note when gardening catalogs are featured in the general direct marketing press? If so, have a look at the latest issue of Target Market and their article on 5 Direct Mail Tips from Gardening Catalogs. I especially liked tip #4: “Compare yourself to others.” It’s illustrated by […]
An Overlooked Opportunity in Remarketing
People who are familiar with your company are usually among your best prospects. You’ve already removed one barrier to purchase.
That’s why remarketing programs, such as Google remarketing, are generally tremendously successful. We’ve found, however, that many companies miss one huge opportunity when creating a remarketing program: (Click on the headline for more…)
Our Apologies
In the course of integrating our blog with our new mobile-friendly site, something went awry. A post consisting of some random pages of our website went out yesterday. We think we’ve fixed the problem, but won’t be sure until we see that this post makes it through correctly. Our apologies for the confusion, and thank […]
An Easy Way to Foster Word of Mouth
According to Forrester Research, word of mouth tops search engines and all forms of advertising as the single biggest way that consumers learn about new products. How can you harness that fact to work for you? (Click on the headline for more…)
Educate Your Facebook Fans on This New Feature Now
If you use Facebook actively for your business, you’re undoubtedly aware that only a tiny percentage of your posts appear in your fans’ news feeds. Facebook recently introduced a new option that gives users more control over what they see in their news feeds. To keep in front of your fans, you need to start educating them about this feature. (Click on the headline for more…)
Test Your Assumptions … Especially the Fear-Based Ones
All too often, good ideas never get off the ground because of needless fears. Businesses that forge ahead despite the fear are often pleasantly surprised. Take, for instance… (Click on the headline for more.)
Two Important Tips on Evaluating Your Organic Search
My last post, Why Organic Search Numbers Sometimes Mislead, discussed the importance of breaking out branded searches from unbranded ones when reviewing your organic search analytics. It also cautioned that there were a couple tricks to accurately calculating what percentage of your traffic comes from branded search. Here they are: 1. Use the search function […]
Why Organic Search Numbers Sometimes Mislead
Every now and then, one of our catalog clients looks at their Google Analytics, sees that the majority of their online business comes from “Organic Search,” and decides to slash their catalog mailings. Not so fast! Look more closely, and the vast majority of organic searches… (Click on the headline for more.)
Using Facebook to Grow Your Enewsletter List
Looking for new ways to grow your enewsletter list with qualified prospective buyers? Here’s one approach we’ve found very successful: (Click on the headline for more…)
The Importance of Nuance in Keyword Bidding
I was just reminded yet again how important it is to pay attention to detail when bidding on keywords in a pay-per-click campaign.
In a recent blog post, One of Google Adwords’ Best Kept Secrets, I described how to check the Search Term Report to learn exactly which phrases triggered your PPC ads. Today I was doing just that… (Click on the headline for more.)
