I’m often asked for suggestions on cross-pollinating marketing efforts. There are so many ways to do so, it’s hard to know where to start. Perhaps the best approach … (Click on the headline for more.)
Best Timing for Catalog Mailings?
I wish I had a nickel for every time I heard, “When’s the best time for us to mail our catalog?” I think the question is coming up more often because trends are shifting, and some companies are getting blindsided as a result. A major contributor to shifting seasonality … (Click on the headline for more.)
How Do You Set Your Marketing Goals?
It’s surprisingly common for companies to be mystified as to what their marketing goals should be. To point them in the right direction, we start by asking these questions: (Click on the headline for more…)
When Less Is More In Selling
This past weekend, I visited a local nursery renowned for a huge selection at great prices, sold by the flat. I was intent on buying container gardening plants for my new home, and was open to suggestion regarding what to get.
“Wow!” I thought, as I looked the price list. “These prices are GREAT. Why didn’t I come here years ago?”
But then I started making my way through the dozens of greenhouses. (Click on the headline for more…)
Where Most Companies Miss the Boat on LinkedIn
I just got a call from an industry colleague, whose company sells B-to-B, with a question I hear often:
“We do a lot of trade shows, and have a good system for getting people to our booth and following up with them afterward,” she reported. “But how do we reach the people who never come to trad shows? There are a number of companies in particular that would be a perfect fit, but we just don’t know how to reach the right person.”
That scenario is ready-made for LinkedIn. The problem is… (Click on the headline for more…)
