My last post, Why Organic Search Numbers Sometimes Mislead, discussed the importance of breaking out branded searches from unbranded ones when reviewing your organic search analytics. It also cautioned that there were a couple tricks to accurately calculating what percentage of your traffic comes from branded search. Here they are: 1. Use the search function […]
Why Organic Search Numbers Sometimes Mislead
Every now and then, one of our catalog clients looks at their Google Analytics, sees that the majority of their online business comes from “Organic Search,” and decides to slash their catalog mailings. Not so fast! Look more closely, and the vast majority of organic searches… (Click on the headline for more.)
Using Facebook to Grow Your Enewsletter List
Looking for new ways to grow your enewsletter list with qualified prospective buyers? Here’s one approach we’ve found very successful: (Click on the headline for more…)
The Importance of Nuance in Keyword Bidding
I was just reminded yet again how important it is to pay attention to detail when bidding on keywords in a pay-per-click campaign.
In a recent blog post, One of Google Adwords’ Best Kept Secrets, I described how to check the Search Term Report to learn exactly which phrases triggered your PPC ads. Today I was doing just that… (Click on the headline for more.)
An Easy Way to Bump Up Your Email Open Rate
You put a lot of work into your email marketing. Are you getting everything you can out of it? Here’s a simple response-boosting technique that most marketers overlook: (Click on the headline for more…)
