If you’re running a Google AdWords campaign, creating a separate campaign specifically for mobile devices may improve your overall results. Here’s why: • Bidding Flexibility. The competitive playing field is different for mobile. Fewer paid search ads are typically displayed on mobile devices, so competition may be greater for the available spaces. By the same […]
Up-To-Date Help For Facebook Marketers
Some colleagues were recently bemoaning the fact that up-to-date help on Facebook marketing was so difficult to find, especially on Facebook itself. Even the Facebook Marketing for Dummies guide published a few short months ago was outdated within weeks when Facebook made massive changes to their system.
Well, Facebook does offer a number of resources that provide great information and inspiration – but they sure aren’t easy to find. Here are four links that may help you get up to speed: (Click on the headline for more…)
7 Tips For Writing More Powerful Copy
Writing powerful copy comes more easily to some people than others. But almost anyone can improve their writing by keeping these simple rules in mind: Use Short Sentences. Short sentences are easier to grasp than long ones. Vary sentence length for the sake of interest, but keep most sentences under twenty words. Keep Paragraphs Concise. […]
Direct Gardening Association Announces Summer Conference Program
The brochure for the Direct Gardening Association (DGA) summer conference just arrived, filled with programs I’m looking forward to. Among them: (Click on the headline for more…)
New Study Compares the Efficacy of Various Lead Generation Media
Marketing software company Hubspot conducted an interesting study earlier this year, comparing the effectiveness of a wide variety of lead-generation methods, including blogs, direct mail, paid search, SEO, social media, telemarketing and trade shows. The study yielded some revealing findings, among them: (Click on the headline for more…)
