The May issue of Internet Retailer magazine included a survey of email marketing practices. One of the more interesting questions was “Which of the following tactics are you using to improve the effectiveness of your e-mail campaigns?” In order of popularity, here are the answers: (Click on the headline for more…)
Lessons From the “Website of the Year”
Imagine creating a successful, easy-to-navigate website for 40,000 SKUs, many of them similar and all fairly mundane. Multichannel Merchant’s “Website of the Year” award winner, eBags.com, does just that. There are many impressive features of the site, not the least of which is the amount of reassurance it provides shoppers. Here are a few examples from the home page alone:
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10 Ways to Build Online Content
Developing website content is often ignored for other, seemingly more urgent, priorities. Yet if high search engine rankings are important to you, few things could be as critical. What’s more, the stronger your web content, the more likely that customers will think of your site first, rather than your competitors. Here are 10 suggestions for […]
Dismaying Report On Loyalty Programs
When times are tough, many companies concentrate on increasing sales from their best customers. It’s a great tactic, but only when executed properly. (Click on the headline for more…)
An Excellent Example of How to Foster Customer Loyalty
What are your customers really thinking? What’s working for them, and what isn’t? What do they really think about your company vs. your competition? That can be tough information to draw out of people, but Four Seasons Greenhouse and Nursery of Dolores, CO, has found a very effective way of doing so. (Click on the headline for more…)
