How to get fans, sales and more Promotions offer one of the best ways to generate sales, leads and marketing insights from Facebook. Step by step, here’s how to go about it. Determine Your Goals Do you want to increase your fan base? Sell product? Get feedback from your customers? Different strategies are required for […]
What’s Your Breakeven Advertising Budget?
Most companies think of advertising as a means of growing sales. That’s all well and good, but prospecting is necessary just to stay in place. To determine your breakeven advertising budget, you must answer two critical questions: (Click on the headline for more…)
Welcome, WamBam Fence!
We’re pleased to welcome WamBam Fence of Cornelius, NC as a new client. Their clever digless fence system, available in both vinyl and aluminum, provides an affordable solution for pool and yard fencing. With free shipping, superb customer service, flexible design options, and professional quality fencing, they offer a remarkable combination of advantages. We’re looking […]
A Clever Use of the Bandwagon Effect
Marketers have long relied on the bandwagon effect to increase sales. According to the Oxford Dictionary of Psychology, the bandwagon effect means that “the probability of any individual adopting [particular conduct or beliefs] increases with the proportion who have already done so.” River Pools & Spas, which was the subject of our last blog post, cleverly uses the bandwagon effect… (Click on the headline for more…)
A Superb Example of Using Content to Sell
I love finding great marketing techniques from other industries that could be applied to the gardening industry. The latest that I’ve come across is from River Pools & Spas, a fiberglass pool company based in Warsaw, Virginia. Judging from their website, the company understands that their prospects require a lot of education and hand-holding before they’re ready to buy. Not only is the site jam-packed with valuable information, but the way it’s organized is also instructive. (Click on the headline for more…)
