Paid search, otherwise known as pay-per-click advertising (or PPC), has a lot to recommend it: • It’s a superb way to reach new prospects who are shopping for exactly what you sell. • Results are immediate. • Responses can be tracked to the sales level. • You can start on a small budget and scale up or down as […]
Does Your Design Convey Your Message? A Simple Test
In any visual medium – be it an ad, catalog page, web page, HTML email, brochure, sell sheet or anything else – there’s one element that’s critical to ensuring your message is conveyed: (Click on the headline for more…)
Welcome, Paradise Garden!
We’re pleased to welcome Paradise Garden of Corryton, TN as a new client. Paradise Garden offers exceptionally large, healthy plants via their comprehensive website. They place special emphasis on new and hard-to-find clematis, daylilies, hosta, iris, peonies, ornamental grasses, perennials, bulbs and ornamental shrubs. We’re looking forward to helping them grow!
Frontload Your Email Subject Line For Best Results
The optimum length for an email subject line is a topic of much controversy. A wide variety of variables affects how your subject line displays in any given instance: (Click on the headline for more…)
Why Average Online Conversion Rates Don’t Mean Anything
At the recent Direct Gardening Association conference, I heard a lot of attendees asking each other, “What’s your website conversion rate? What percentage of visitors to your website buy from you?” It reminded me of all the times I’ve been asked, “What’s your average response rate?” about the direct mail campaigns I’ve managed. The answer is completely meaningless, and here’s why: (Click on the headline for more…)
