Garden marketers who deliver product through the mail — especially those who sell live plants — devote extraordinary attention to their packing and shipping. Yet it’s surprising how little attention is paid to the marketing possibilities that package shipments present. They offer superb opportunities to: • Encourage additional sales • Reduce customer service calls • Brand your company […]
3 Simple Secrets to Refining Your Keyword List, Part 2
In our last post, we discussed a little secret for researching keywords easily and inexpensively. Today, here’s another tip for developing a strong keyword list: (Click on the headline for more…)
3 Simple Secrets to Refining Your Keyword List
Whether you want to optimize your site for organic search, or get the most out of a paid search campaign, focusing on the right keywords is a critical first step. No matter how hard you try, it’s tough to brainstorm every keyword possibility. What’s more, the relative popularity of various keywords is often hard to predict. Even Google’s Keyword Suggestion Tool can be remarkably inaccurate.
What to do? Here’s the first of three little tricks we use to refine keyword lists for our clients: (Click on the headline for more…)
Are You a Problem Solver?
Whether you sell plants, seeds, tools, greenhouses, outdoor living products, or something else, there are many types of appeals you can use to sell product. For instance: (Click on the headline for more…)
Getting Great Customer Photographs
Nothing brings products alive like a good photograph. And when the photo includes a delighted customer showing the fruits (sometimes literally!) of their labor, their happiness shines through in a way that inspires others. What’s more, most gardeners love bragging about their successes. Although some may not admit it, tomato-growing can be a very competitive […]
