Do you have the same conversation with someone who wanders into your trade show booth not knowing a thing about your company as you do with a customer of 20 years? Of course not. Yet that’s exactly what many companies try to do on their websites — and alienate half their audience in the process. […]
5 Ways to Grow Your Email Marketing List
Considering how inexpensive email marketing is, it’s surprising that companies don’t work harder to grow their email list. You can leverage your marketing efforts with virtually no extra cost, simply by growing your email list. Here are just a few suggestions for doing so: 1.Facebook Apps. You can install a Facebook app that allows people to […]
Content Marketing 101
How to Craft Content That Generates Leads and Closes Sales What’s the most successful marketing method today? Quite possibly, it’s content marketing. According to Target Marketing’s 2012 Annual Media Usage Survey, 62.2% of those surveyed plan on increasing their content marketing, making it the top new focus for 2012. Strong content marketing not only boosts search engine […]
Marketing Insights From Pinterest
Chances are, you’ve heard of Pinterest, the virtual pinboard that soared to 10 million US monthly visitors faster than any other website in history. Even if you’re not currently using Pinterest, checking to see what people are pinning from your website can be informative. Here’s how: (Click on the headline for more…)
3 Simple Secrets to Refining Your Keyword List, Part 3
Our last two blog posts discussed an often-overlooked but extremely effective method of doing keyword research, plus another for refining keyword lists you’re bidding on. Today, here’s one more tool for developing a strong keyword list: As with our last tip, start by choosing any keyword in your Google AdWords account, and go to the […]
