I was just reviewing notes from the last Direct Gardening Association conference, and Michael Katz of Blue Penguin Development made an interesting observation about the difference between small and large companies’ approach to marketing: (Click on the headline for more…)
5 Steps to Take Your Business Where You Want It to Go
Do you plan your vacations better than you plan your marketing strategies? When I ask prospects about their marketing goals, it’s surprising how often I get an uncomfortable silence, followed by a vague version of “make more money.” That’s like saying that for your imminent vacation you’re going to “take a trip” without having any […]
Crafting a Great Tagline
I’ll admit I’m an Olympics junkie. Every night lately, I’m glued to the TV, taking in the Olympic highlights of the day. And every time I hear Visa’s tagline for their 2012 Olympics campaign — “Join our global cheer” — I’m in awe of how much is packed into those four words.
Crafting a powerful tagline is tough. The best ones are… (Click on the headline for more…)
Overcoming the Biggest Roadblock to Success
One of the best pieces of business advice I ever received was, “What you decide is almost never as important as simply deciding something.” In other words, don’t get paralyzed trying to make the perfect decision. Just forge ahead based on the best information you can. Chances are pretty good, it will work out. Chances are also […]
Emphasize the Positive in Guarantees and Disclaimers
While running errands today, I presented my American Express card to two different merchants, with radically different results. (Click on the headline for more…)
