I just scanned hundreds of customer reviews on Garden Watchdog for our next newsletter on “Lessons From the Garden Watchdog Top 30.” In the process, I was struck by the overwhelming…” (click on the headline for more)
Lessons From the Garden Watchdog Top 30
If you sell plants or seeds online or through a catalog, you’re undoubtedly familiar with Garden Watchdog. The huge online database lists 7,602 mailorder gardening companies, with 72,638 reviews by 37,457 customers. Top-rated businesses are singled out for recognition as a Garden Watchdog Top 30 Company. I recently scanned reviews of Garden Watchdog Top 30 companies to discover […]
What Are Your Customers Thinking?
One of the best ways to find out what your customers want, where you’re meeting or exceeding their expectations, and what you could be doing better is pretty simple: just ask. Online surveys make that both easy and inexpensive to execute. There are two reasons to do it now: Better Results. You’ll get much more accurate and […]
10 Marketing Trends for 2013 and Beyond
It seems that as soon as you master one new marketing technique,along comes another one that demands your attention. You can only focus on so many priorities. Where should you put your attention this coming year? Here are our thoughts on the subject. Mobile Surges Look at your web analytics for last month vs. the […]
10 Ways to Help Your Paid Search Ads Sell More
Smart paid search marketers have learned the importance of continually testing ad copy. Improve results by 5% here, 10% there, and the changes add up fast. Every now and then, a new approach may even double or triple results. Test enough paid search ads, and patterns emerge. Over the last decade plus, we’ve tested hundreds, […]
