As an industry, we spend a lot of time talking about courting younger gardeners, but I don’t see many companies doing it very well. It’s not simply a matter of taking the same message and product mix from offline media to online and social media. Selling successfully to younger gardeners… (Click on the headline for more…)
Mobile Marketing Myths
The rapid adoption of mobile devices is changing the face of marketing so fast that it’s hard to keep up. Consequently, a lot of companies are operating on some mistaken assumptions. For instance: “I don’t need to worry about it now.” Are you among those that say, “I know mobile is surging, but I’m selling to […]
Mastering the Art of Selling to Businesses
Selling to businesses can be – well, a tricky business. Identifying good prospects, choosing media and motivating action can be more complex than selling to gardeners. Here are a few tips for mastering the process. Identifying Buyers. Have you ever had a sale nixed by someone you didn’t know existed? In most B-to-B sales, multiple buyers […]
5 Secrets of Writing Great PPC Ads
Constantly testing new ads can boost your pay-per-click results by 20%, 30%, or more. Motivating action in just 95 characters isn’t easy, but here are some suggestions to put you on the right path: 1. Active Verbs. Active verbs grab attention and paint word pictures. For instance, instead of “large selection of shade plants,” try “brighten up […]
A Must-Try Feature for Google adWords Users
Want to give your Google adWords campaign an immediate boost? (Click on the headline for more…)
