Like it or not, the only constant is change. Times change. The economy changes. Media options change. Markets change. There are times when you can ignore change … times when you must change to stay in business … and times when change may not be necessary but hugely valuable. How do you know which is which? How […]
Simple Steps to Social Media Content Success
Do you reinvent the wheel every time you tackle your company’s social media content? Or do you have a well-oiled, reproducible system to feed your social platforms regularly with compelling content that reaches your goals? Here’s how to streamline the process: Define Your Goals. To quote Yogi Berra, “You’ve got to be very careful if you […]
How to Allocate Your 2014 Advertising Budget
With each passing month, marketing decisions become ever more complicated. The list of traditional opportunities is long enough by itself: magazines, catalogs, direct mail, email, Google adWords, card decks, inserts, TV, radio. Add to that more recent entries — product listing ads, Facebook, Pinterest, Twitter, LinkedIn, blogs, Instagram, Google Plus, and more — and it […]
Beyond Basic PPC Text Ads
It’s the way of the online world: just as soon as you’ve mastered one thing, it either changes, or something new you need to learn comes along. Pay-per-click advertising has been around since the late 1990’s, and the rate of change in PPC text ads has slowed considerably. But many advertisers are unaware of the […]
Why I’m Reconsidering My Stance on Facebook Advertising
Up until now, I haven’t been enthusiastic about Facebook advertising. For a variety of reasons, it seemed like a money pit for brand advertisers, with the deck stacked against direct marketers. A couple recent developments are changing that: (Click on the headline for more…)
