Want a sure-fire way to raise your click-through rate on Google AdWords? If you’re not already using Ad Extensions, start! What are they, you ask? Ad Extensions offer prospects additional ways to interact with your company beyond clicking on the headline of your ad. They’re easy to set up, and they don’t cost any extra. […]
What Customers Want To Know
If you’re ever stumped for ideas on newsletter topics or blog posts, head on over… (Click on the headline for more…)
How to Make Videos That Drive Sales
Three factors are converging to spur a surge in video marketing: 1. Smartphones make filming video easy. 2. YouTube eliminates the headaches of video hosting. 3. Videos can drive a remarkable number of sales. Multiple surveys report that prospects who watch a video are 60% to 65% more likely to buy than those who do not. That makes […]
What Every Company With a Facebook Page Needs
Facebook company pages serve many purposes, from delivering timely information quickly, to garnering customer feedback. Prospects who want to learn about a company frequently prefer to visit a Facebook page over an “About Us” page on the company website. Considering the effort that most companies put into maintaining their Facebook page, there’s one thing that constantly amazes me: (Click on the headline for more…)
To Reach New Gardeners, Speak Their Language
In the ongoing discussion of how to market to younger audiences, the February issue of Garden Center magazine includes a fascinating article by Leslie Finical Halleck of Halleck Horticultural. Based on her informal research, Ms. Halleck concluded … (Click on the headline for more…)
