When it comes to selling gardening products to millennials, we hear the same things over and over: 1. Millennials didn’t grow up gardening. It’s confusing and intimidating to them. They don’t understand the jargon. They’re afraid they’ll fail. They need a lot of reassurance. 2. They’re busy. They don’t devote hours every week to a […]

A well-managed pay-per-click program can be a terrific source of new business. Once you have Google AdWords and Bing Ads running smoothly, where do you go from there? For certain types of products, Amazon’s pay-per-click program, called Amazon Product Ads, can be a great option. Here’s an overview of what to consider and how to […]

While Facebook has always let you use “friends of fans” and demographic criteria to target your advertising, neither option guarantees that you’ll reach gardeners interested in what you sell. A more intelligent approach is to use Facebook’s relatively new “lookalike audiences” feature. You simply upload your email list to Facebook. Facebook uses data from Experian […]

What’s the first thing you do after you wake up? For millions of people, the answer is, “Pick up my phone and check my email.” Most smartphone owners — and that’s now most of us — use their phone to filter email on the fly. Read now, save for later, or delete. 69% of smartphone […]