If you publish an enewsletter and have a company Facebook page, are you doing everything possible to cross-promote them? Here are a few suggestions:
• Include a sign-up tab. In addition to the standard Facebook tabs, such as “Wall” and “Info,” you can add your own custom tabs. Consider including one that highlights the benefits of your enewsletter and includes a sign-up form, so visitors never have to leave Facebook to subscribe.
• Promote before you publish. Have a newsletter coming out in a day or two? Publish something on your wall letting your fans know what they’ll miss if they’re not subscribers.
• Post a link to your enewsletter. After you’ve published your newsletter, share a link to it on your Facebook wall, and encourage fans to subscribe.
• Use Facebook content in your newsletter. If your Facebook wall includes a particularly interesting recent discussion, reference it in your newsletter and encourage subscribers to visit your Facebook Page for more details.
Don’t assume that your Facebook fans are already familiar with your enewsletter, and vice versa. Cross promote the two at every opportunity! What other strategies do you use to cross-fertilize your Facebook page and enewsletter?
