Now that it’s the first week in October, you’re probably starting to think about holiday promotions. So is every other marketer in America.
Since email is so inexpensive to deploy, you’re undoubtedly thinking about ramping up your email marketing. So is every other marketer in America. Last holiday season, I was receive multiple emails per day from some companies!
Before you set your plans in stone, consider this: emails may be inexpensive to send, but opt-in email subscribers take work to acquire, and nurturing to keep. Don’t squander your subscribers’ trust by inundating them with emails just because you can.
Weigh the ROI of the extra emails you send against the cost to acquire new email subscribers, and their long-term value. A few extra profits in December may not be worth the effort if your expanded mailing schedule puts too big a dent in your opt-in email list.
