Abe’s of Maine, an electronics retailer that ranks as one of Internet Retailer Magazine’s Hot 100 Retail Web Sites for 2011, has done a masterful job of featuring upsell products. Click on any of their cameras, computers or most other products, and a column of “Recommended Accessories” appears on the right side.
The clever thing is the way they simplify the process. For instance, if you’re looking at a camera, you’ll not only see a link to their memory cards – but they’ll also suggest a specific memory card, which you can add to your cart without ever leaving the page. There’s also a link called “Why do I need this?” for every accessory. Click on it, and the answer appears in a pop-up window – again making it easy to go back and purchase without having to navigate backwards.
Nicely done, Abe’s!
