Our last blog post discussed Burpee’s new campaign, Burpee Home Gardens, targeting Gen X and Gen Y newbie gardeners.
With their new I Can Grow campaign, Burpee is ensuring that younger generations will start gardening at a much earlier age. In conjunction with the National Gardening Association, they’re offering a free guide and other resources to teachers, youth group leaders and volunteers interested in starting and maintaining an edible garden for youth.
Once again, we applaud Burpee’s efforts to expand the gardening market, both now and for generations to come.
