Lists and bulleted copy can make it easy for readers to absorb information quickly. When using this technique, pay careful attention to the items you put at the top and bottom of the list, the locations that get the most attention. Make sure your most important items are the first two or three, your next most important are at the bottom, and the others in the middle.
Likewise, when writing a direct mail letter, use a P.S. to emphasize a key point. It’s generally the most-read portion of the letter after the headline.
