The rise of new media has given companies many options for presenting their sales messages: video, blogs, podcasts, and much more. Many wonder what’s the best way to get their message out. The answer:
There is no best way, because we all absorb information differently. For instance, I’m always awestruck by the way my designer can provide perfect driving direction by simply drawing a picture. I, as a word person, take that picture and translate it into written instructions.
Likewise, when listening to a lecture or on an important phone call, I must take notes in order to do a good job of retaining what I’m hearing.
So don’t make the mistake of thinking there’s one best way to communicate. And even though you may absorb information best one way, make an effort to include other communication styles in your marketing messages. To reach the broadest audience, get your message out there often, and by many different means.
