Always on the lookout for interesting uses of social media, I stumbled upon an interesting story in Google’s blog. A recent post featured a case history of how Dynomighty Design – an innovative young company that markets unique jewelry, wallets, and more – shot to success thanks to a YouTube 96-second video in which not a word is spoken.
Not only is their use of YouTube interesting, but it’s worth noting their use of Facebook, Twitter and their blog. They do a nice job of using one to feed the other, and involving their customers in the product design process.
Check it out!