If you market with postcards, here’s an important tip that most postcard mailers overlook:
It’s common for most mailers to put pretty pictures and their main sales message only on the non-address side of the card, and treat the address side as an afterthought. Big mistake!
When the postcard arrives in the recipient’s mailbox, it’s almost always delivered address side up. It’s a pretty safe bet that the address side is what will draw readers in … or not. So always make sure that your most important message – including photos, headline and offer – appears on the address side, and use the reverse side to expand on the message.
