How to Encourage More Product Video Views

I just read an interesting statistic in this month’s issue of Internet Retailer. According to one etailer that uses video, OnlineGolf.com, people who view online product videos are 85% more likely to buy than those who don’t. OnlineGolf.com encourages more people to watch their videos by adding a “View Video” button right in their search results. If you’re already using product videos – and there are many strong reasons why you should – highlighting them in your search results is an excellent way to draw in more prospective buyers.