There are instances when doing something less than perfectly can be more beneficial than doing nothing at all. That’s often the case with social media, where things change rapidly and we’re all on a learning curve.
But depending on how you define “less than perfect,” you may be better off with no blog at all. Let me explain.
The benefits of business blogs are many. They help establish you as an authority. They provide an easy means of two-way communication with your customers and prospects. They boost your search engine rankings with fresh, targeted content. They can generate publicity from journalists looking for story material on the blogosphere.
But unless you keep your blog up to date, none of these will happen. Not a week goes by that I don’t see several blogs that were set up two, three or more years ago and have no more than 10 outdated posts. They leave the impression that the company isn’t on top of things. Rather than increasing the reader’s comfort level, the lack of current information leaves the visitor to wonder how buttoned down the company is … or perhaps if they’re in business at all.
