Here’s another very cool idea from one of Internet Retailer’s Hot 100 E-tailers that translates very well to gardening companies. Rejuvenation Hardware’s website includes a Projects Blog, written by Rejuvenation customers who discuss their restoration, renovation and building projects. The home page for the Projects Blog includes a photo of the various authors and/or their projects, a brief description of the project, and links to 5 blog posts detailing the progress of the job along the way. It’s a great way to bring Rejuvention’s products alive and help customers connect with each other – and one that’s very applicable to gardening, which progresses over time.
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