Most of the time, routine tasks like placing an order, signing up for an enewsletter or requesting a catalog generate a confirmation or “thank you” message. Whether such default messages are part of your software package or were implemented by your webmaster, they can almost always benefit from further attention.
Don’t depend on a generic, boilerplate “thank you.” Use confirmation and thank you pages to enhance relationships with your customers, reinforce benefits, set the stage for future sales, and encourage people to explore your web site further. Look at every default message a customer or prospect might receive, and have your copywriter and/or marketing team review it for improvements.
