Virtually every company that adds video product demonstrations to their website sees a jump in conversions. That seems to include some pretty unlikely products. According to Internet Retailer magazine, one of their picks for “Hot 100 Best Retail Web Sites” – Shoeline.com, to be specific – reports that conversions are 44% higher on average for products with video.
Yes, that’s videos for shoes! Shoeline.com’s short, simple videos include a floor-to-calf shot of a model wearing the shoes and showing them from all angles.
If video can make that big a difference in sales of shoes, just imagine what it can do for a product that’s highly demonstrable.
