Whether you handle your own search engine optimization, or you outsource it, or you ignore it altogether, it helps to at least understand the basics of what helps a website rank high in the search engines. Google offers an easy-to-understand explanation in their Webmaster Guidelines section. Written for the non-techie, it covers design, content, technical issues and “quality” (sneaky ways some webmasters use to try to “trick” the search engines). In less than five minutes, you can get an excellent overview of the most important aspects of search engine optimization. There’s also a Webmaster Help Forum that covers a wide variety of topics.
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