Here’s a suggestion for generating more customer product reviews: About a month after you ship product to a customer, send an event-triggered email asking if they were pleased with their purchase. Solicit comments, good and bad – and invite your customer to post them as a product review on your website.
As discussed in today’s Let’s Grow enewsletter, there are lots of ways to use customer reviews to boost sales, so it pays to put some effort into getting more reviews. Email me at Val@EvergreenMarketingCo.com if you didn’t receive the enewsletter and would like a copy.