Brand marketing consultant Andrea Syverson of IER Partners introduced an interesting merchandising aid at the last Mailorder Gardening Association conference. Here’s her suggestion for helping companies identify and build on their strongest product categories.
After gathering your sales information by product, build a chart that organizes products like this:
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Units Sold |
Revenue |
Profit |
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Top 25% |
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Middle 25% |
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Bottom 25% |
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Then assemble a bulletin board with photos of your top sellers, and keep it where everyone responsible for merchandising can see it. Having the visual reminder of what sells best in front of you will help you see patterns, spark new ideas and fine tune your intuition about what appeals to your customers.
