Thanks to lower costs and fast turnaround, most websites contain many more products than a merchant can afford to include in a single catalog. So I was shocked to learn from a customer panel at the recent Mailorder Gardening Association conference that customers assume that most websites simply replicate catalog offerings.
Assuming you offer more products on your website than in your catalog, make sure your customers know it. Say “More plants at www.OurCompany.com” on every page of your catalog, include “More Plants Online” bursts in your catalog, or include lists of plants that can only be bought online.
