I often speak with clients and prospects who are interested in starting a blog or an enewsletter, but are concerned they’ll run out of ideas. I worried about that before I started mine too, but it was a needless worry. Here’s are some good sources of ideas:
Questions From Customers. An obvious first place to start is with questions that others ask. Many of us often forget that things that are obvious to us because we specialize in a particular field aren’t obvious at all to others.
Misperceptions. Often people won’t ask about a particular topic, but their comments make me realize that they’re misinformed about some aspect of our business. Blogs and enewsletters are ideal forums for educating people on the details of your company or industry.
Conferences. If a topic is timely enough to be covered at a conference, it will undoubtedly be of interest to other people, too.
Magazines. Since magazines stay abreast of current trends and topics of interest, they can be another source of timely information. Use them as a jumping-off point to discuss your own experience and point of view.
Product Reviews. Reviewing your own products in your own blog may sound self-serving, but if you’re objective about it, you’ll find it works surprisingly well.
Company News. Don’t forget actual news – new products, new services, personnel changes, company events, trade shows you’re attending and the like.
And if you find that generating content is more time-consuming than you anticipated, here’s another tip: hire someone (like perhaps Evergreen Marketing?) to help you!
